Last month, I talked about the importance of food tasting as good as it looks. But how do you make food look as good as it tastes?

I love studio work and have just been working on a photo shoot for a new cookery book. Cake photography is a growing area of my business and I get a real buzz from the excitement of being at a shoot - the lights, props, cameras and the action!! I’ve worked on shoots with Lakeland cake kits, a photographer’s portfolio, cookery books and - perhaps the most exciting but challenging project - my new website.

Before we started shooting images for the Velvet Fig launch, I had a clear idea of the looks I wanted to achieve and the cakes to be featured. With the help of an art director we decided how to compose the shot (stylists can also help with selecting props). We talked about backgrounds, lighting, locations and colour themes. After a lot of patience and preparation we were ready to get snapping.....

Social media has changed the way we communicate and the way we do business. It’s no different in the world of baking. There are hundreds of Instagram photos and YouTube videos showing brilliant bakes in all their glory and demonstrating decorating techniques - a great way to get noticed and get work!

Both channels can also be an excellent source of ideas and inspiration too.

So, whether you are an avid home baker or, like me, you are lucky enough to have turned your hobby in to your job (and still love it!), here are some tips for taking great cake pics....

Let there be light....

Natural light is best. Spotlights give false light and direct sunlight casts shadows.

Background blues...

Think about the background. Where are the lines? What colour is the background? Will it complement your dish....

PPP.....

Props, planning and preparation.

Props can help set off the image and pull together the look, but don’t let them overpower the main element of the photo.

Plan what you are going to do, try out a few ideas in advance to check that they work.

Prepare everything you need before hand, make a list and have a back-up plan....just in case....!

Good enough to eat....

Is it clear what are you photographing? Does it look delicious? If it doesn’t look good on the plate it won’t look good in the photo.

Right angles...

What angle are you shooting? Overhead is a current trend and can look great, but if you are shooting a tiered cake it will be tricky to get the height and look. Try out some different angles in advance to see what works best.

Hopefully these tips will help you get some great shots. Oh and don’t forget to have fun with your camera and your cakes!

 

Emma

PS If you need any help please get in touch...http://www.velvetfig.com/contact/. I worked with the lovely Jane Smith Media as Art Director on my Velvet Fig shoot - you can get in touch with Jane here....http://www.janesmithmedia.co.uk/art-direction/